R\West has created countless educational and promotional videos for FLIR. This time, we wanted to create something different. This video is a tribute to all of the heroes who use FLIR products every day. We simply wanted to say "thank you." I worked with the R\West creative team and their in-house film studio, Hidden City Films, to bring this project to life.
Intel tasked R\West with creating a video that shows just how powerful their new 8th Gen Intel® Core™ Processors are. With the ability to easily capture and edit on-the-go, users can spend less time fiddling with equipment and more time enjoying their adventures. I worked with the R\West creative team and freelance producer Elliot Freeman to produce this video.
Every year, R\West produces a two-day, large-scale video and photo shoot for DeMarini to capture footage for their brand campaigns. The assets obtained from the shoot lay the groundwork for all creative (videos, social graphics, website graphics, digital ads, sell sheets, etc.) the agency produces for the year.
As brand manager for DeMarini, I led my creative and social teams in the 2017 baseball "Choose DeMarini" and fastpitch "Can't Stop" creative campaigns. I worked closely with the R\West in-house film studio, Hidden City Films, in the production of the brand videos, as well as freelance photographer Justin Myers in the production of the photo assets.
Many people know FLIR for its thermal imaging products, but the company is quickly becoming an industry leader in security camera products as well. Equipped with the most advanced technology security cameras have to offer, FLIR needed a video to demonstrate just how effective these cameras can be in detecting serious threats...or not-so-serious threats. I worked with the R\West creative team and their in-house film studio, Hidden City Films, to produce this video.
FLIR was set to attend the International Paris Air Show, and needed a video to draw the crowds. At an event that is all about aerial technology, what better content to exhibit than an homage to the beginnings of aerial imagery and the incredible progress we've made over the years. I worked alongside my teammates at R\West to produce a short documentary celebrating the history of aerial observation, and FLIR's role in its evolution.
Holiday season is baking season, and with Bonne Maman, the possibilities for delicious concoctions are endless. To show this, we decided to create a series of top-down style recipe videos with the goal of inspiring followers to make something special using Bonne Maman preserves. The results were tasty. I worked with the R\West creative and social teams, as well as in-house film studio Hidden City, to produce these videos.
Marquis Companies specializes in post acute rehab, long-term care, assisted living, home health care, and memory care with 23 facilities throughout Oregon, California and Nevada. Their website was in need of a serious overhaul to improve look, functionality, and ultimately, conversions.
As a company that helps people deal with critical, and often times traumatic moments in life, we knew it was important to deliver a website that would serve as an invaluable tool for its users. We decided to provide a question-based user experience to make getting the right information as quick and easy as possible. In designing the site, we focused on keeping the interface simple and clear to make navigating painless for users of all ages and experience levels. And most importantly, we curated content pages tailored to each person's unique situation, breaking down key information and highlighting next steps.
As brand manager for the account, I oversaw the website redesign while working with the creative and interactive teams at R\West.
To view the website, click here.
As one of the leading custom home builders in the city of Portland, Everett needed a website to showcase its beautiful homes and allow users to find the one that fits their wants and needs.
R\West's job was to design a site that would make the home search process easy by allowing users to custom filter, and to provide helpful resources for new homeowners. Since Everett was a fairly new brand at the time, it was also important to optimize the site for search engine results and user engagement. As brand manager for the account, I worked with my creative and interactive teams to bring this website to life.
To view the website, click here.
SORELstyle is a program designed to provide SOREL followers inspiration from style influencers around the globe. In 2015, we partnered with costume designer Jenn Rogien to produce a series of videos in which Jenn dressed our SORELstyle women in SOREL's 2015 Fall/Winter collection. I worked closely with Brand Manager Stephanie Shalz, as well as the R\West creative team, in the production of these videos.
